paco corrientes

Paco Corrientes

UX Practitioner & Consultant, Lead Product designer, DesignOps based in Paris.

Having worked in several sectors which span entertainment industry, e-commerce, startups, design consultancy agencies, telecoms, banking, consumer electronics(physical products), service providers, at various locations across the globe for the past 14+ years, I don't seem to be getting over with it, at least not yet, as I’m always eager to learn and experiment more, and share knowledge and experiences.

Always striving to make connections between disciplines, narratives, intuitions, removing background-noise,amplifying and fine-tuning weak signals, and ultimately processes to form ideas that can cristalize into tangible outcomes.

I believe that experience designers should expose themselves, with humility and generosity, at as many contexts, situations, technologies and scenarios as possible, in order to keep from becoming jaded or used to the comfort-zone, it makes you more versatile, reactive, skeptical, inquisitive and adaptive, which is not a bad thing in this field.

After recent collaborations as UX lead with Technicolor (consumer electronics-physical products) and Shadow (cloud gaming-cloud computing) prior to the pandemic, I'm currently helping to build a Product Design team for innovation projects at Quadient, "messing around" with Design Systems, DesignOps, and Design and UX Strategy.


Design with the user at the heart of everything you do.

Don't jump into the solution until you understand crystal clear the problem you are trying to solve, the context, the goal to be accomplished, for whom and why.

Listen. Observe. Learn. Think. Ideate. Articulate. Create. Share. Test. Iterate. Unlearn. Start over again...


Freelance Senior UX Consultant - Product Design Leader - DesignOps


Shadow, Technicolor, Hewlett Packard, Livenation, Moo


Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value,
by Teresa Torres, 2021.

Weapons of choice

Pencil & paper, Drawing, Sketching, Illustrations, Storyboards, Writing
Adobe CS Suite, Sketchapp
Notion, Slack, Teams, Monday, Zeplin, Trello
Figma, Adobe XD, Axure, Marvelapp, Invisionapp, Principleformac, Omnigraffle, Hype4, Balsamiq, etc ...and other more protoyping tools that all do basically the same thing.
Prototyping-Drawing-Vector-Visual Design Tool/Platform/OS/Device agnosticism.
Mind mapping/Conceptual mapping
Photography for storytelling, research and documentation.
Right, Left, ..or even both sides of the brain when needed.
A generous dose of humility and patience.
Analytical and lateral thinking, although dedicating some time to just "think" enough, does the job most of the time.
Ability to absorb and diggest a gross amount of complexity in a relatively short timespan.
Guerrilla user research & testing, usually means with none or quite limited budget and sources.
Design Facilitation.
I love problems.
Foster collaboration.
Knowledge sharing.
More Coffee
Again, Not jumping into the solution, until the problem we are trying to solve, the context, the goal to be accomplished, why and for whom, is fully understood.
Did I say that I love problems?
And as bonus track, a significant, colorful and extensive collection of pasts mistakes, oversights, false assumptions, and miscalculations while working in this field.

Methods & Artifacts

Business Model/Lean Canvas
Goals oriented design
Value proposition design
Ideation and discovery collaborative workshops
Contextual enquiry & direct observation
Guerilla testing
Low to high fidelity prototipes
Concept design
Mind maps/Conceptual Maps
Task Analysis
Work/Tasks flows
User Journey Mapping
User Experience Maps
User Stories
Interaction Models

I've worked with...

Axance | Universal Music
Brilliant Basics | HSBC
Live Nation Entertainment
Hewlett Packard

See some works